Back in February, Manchester rapper ZZ The Pharaoh dropped off visuals for "Years", a celebratory bubbler with rolling snares and bags of charm, and with it the news that he'd be releasing his debut album, The Conception Drive, later this month.

Now he's back with his next single, "11:11", taking a more relaxed, melodic approach to Yung Nab's airy production (who also handled the beat on "Years"). For the visuals, which he self-directed alongside Tom Sassi, ZZ heads out to the coast with some pals, leaving the stresses of city life behind them and focusing on what matters.