Wretch 32 Joins The 0207 Def Jam Team As Creative Director

Wretch 32 Joins The 0207 Def Jam Team As Creative Director

December 16, 2020

Last month it was revealed that US hip-hop institution Def Jam would be launching a new UK arm of their operations, 0207 Def Jam, helmed by the five-piece leadership team of Alex and Alec Boateng as Co-Presidents, Amy Tettey as Managing Director, Char Grant as A&R Director, and Jacqueline Eyewe as the Marketing Director. It was later announced that Stormzy would be their first signing.

Today we have even more good news as they confirm that Wretch 32 has been brought on as the new label's Creative Director. The North London rapper will bring strategic creative advice to the label as well as helping shape the musical direction of 0207 Def Jam alongside Char Grant and the A&R team.

Alec Boateng commented: "Alongside being an incredible artist, we're super excited our new label will be able to tap into Wretch 32's unrivalled creative mind. I've been lucky enough to be close up and witness his ever-evolving genius many times. His creative wisdom and example has been invaluable to so many within the industry and I'm so gassed he's now officially working with us."

Wretch 32 added: "I'm excited to make a new mark in music with a team that's reminiscent of the first label I signed with (Levels). I feel as though I'm going full circle working with Alec again and I'm just as excited to be working closely with Alex and the entire 0207 Def Jam family. I believe that when music is your calling, you have the ability to prove it in multiple arenas and now I'm looking forward to seeing projects through a different lens, creative directing and A&Ring."

Words: James Keith