Amidst the tough social and economic climate we find ourselves in as a result of COVID-19, UK-based creative company The Midnight Club have launched a new mentorship program called H.O.N.E.Y (Help Our New Emergent Youth) to support young creatives entering the industry.

The Midnight Club, which has cultivated relationships with global brands like adidas and H&M, is offering free services and their expertise, via daily hour-long sessions, in the following areas:

- Brand & Business strategy
- Creative & Concept direction
- Design & Art direction
- Film-making & Photography
- Activation & Event management
- Production & Project management

Founder Ben Moutrie commented, "If you're a young person trying to break into the creative industry right now, you are going to hit obstacles no previous generation has dealt with. You can't interview in person, you can't exhibit your work, you can't intern, you just can't access the expertise and experiences so often crucial to shaping your future and fulfilling potential." Moutrie has worked tremendously hard to formulate this mentorship program that will make a difference to those entering the creative world.

The focus of H.O.N.E.Y., the say, is on longevity and cementing a long-term future for young creatives supported by the program. "We must achieve a balance of prosperity and opportunity across our generations in order to thrive as a species and society," Moutrie adds. "COVID should cut nobody adrift."

To celebrate the launch of H.O.N.E.Y., The Midnight Club have even gone to the lengths of harvesting their own honey at a rooftop hive in Camden. If you spend £10 directly supports the program providing help to young creatives seeking to provide valuable contribution to the industry.

Further information on booking a place on the HONEY program can be found here.