Rapper And Producer Piers James Delivers Soul-Rap Hybrid "Mass Appeal"

Rapper And Producer Piers James Delivers Soul-Rap Hybrid "Mass Appeal"


February 22, 2021

In anticipation of Piers James' forthcoming EP, A Dying Breed Part II, the rapper and producer has released freeing visuals for "Mass Appeal". Both uplifting and celebratory, "Mass Appeal" shines a light on the importance of individuality and authenticity in the scene. Issa new wave, I just say it how I feel, Piers crows confidentially over the bright and soulful beat from Atlanta producer Quentin Miller.

Meanwhile, playing up the cheerful charm of the track, the camcorder visuals take us to on an escapist trip to the golden beaches of Barbados, seemingly unspoiled by the chaos of the rest of the world and filled with the promise of a new dawn.

Speaking on the track, Piers says "I never really felt the need to fit into the mould of what's popular to be successful. I grew up listening to grime and hip-hop and one of my favourite groups who inspired me was Gangstarr, so when I say 'Never been a Gangster but I got a Mass Appeal' that's me paying homage to my past inspirations whilst always striving to champion a new wave."



Words: Ian Opolot
Photography: Cal McIntyre


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