South London YouTuber MularJuice might primarily be known for his prank videos and globe-trotting vlogs to Miami, but over the past couple of years the entertainer has been showing off a new weapon in his armoury as he dives into the music world. His new single, "Price Gone Up", continues that run, dishing out auto-tuned lyrics over a mellow trap beat that combine to illustrate a hedonistic, party-starting experience.

The visuals, meanwhile, are just as lively, capturing shots of MularJuice counting his cash surrounded by models and jewels in the lap of luxury. Capping it all off, the video's purple-tinged haze and mind-meddling distortions give us a snapshot of how MularJuice is feeling at this moment — on top of the world.