Lord Apex Takes Us On A Trip To Paris In "Speak For Yourself" Visual

Lord Apex Takes Us On A Trip To Paris In "Speak For Yourself" Visual

June 07, 2021

When Lord Apex graced us with the Smoke Sessions 3 album earlier in the year, "Speak For Yourself" was one of the standout tracks on the album, and now it's earned a short visual from director Aboveground to deepen the experience.

Breaking down his self-reflections in his recognisable London cadence, Apex reminds us once again why he's the go-to for introspective, mellow UK rap. Set in the midst of everyday life in France, rendered through a grainy filter, he's seen driving a vintage BMW and riding a horse; an abstract visual offering that captures his laidback manner.

With a catalogue that consists of nine full-lengths, the MC has developed a way of submerging his listeners into a lo-fi hip-hop soundscape where he only spit realness. Apex's consistency is what has earned him a cult following of loyal fans planted around the world. For new fans, "Speak For Yourself" should help you catch on to his cerebral rhymes and cinematic visuals.

Meet Lord Apex in the winding roads of Paris and the French countryside below.

Words: Blessing Borode
Photography: Places + Faces