Lord Apex Returns To 'Off The Strength' Tape For Choppy "M.I.M.S" Visuals

Lord Apex Returns To 'Off The Strength' Tape For Choppy "M.I.M.S" Visuals


June 13, 2022

Back in March, Lord Apex and producer Cookin Soul revealed their Off The Strength tape, a timeless collection that showcases new sides of both artist and producer alike. It was also loaded with back-to-back bangers and they've since returned to the tape for the "M.I.M.S" visuals.

Directed by Jay Jay Thakar, the video follows a similar aesthetic to the overall album with animated, collage-style effects as well as realistic shots of Apex spitting in an art studio. "M.I.M.S" is one of many moments where the West London rapper breaks away from his potent strain of lo-fi hip hop and into something a little different, in this case borrowing elements from trap to fit Cookin Soul's production.

Revisit Off The Strength first with "M.I.M.S" below.



Words: Blessing Borode
Photography: Jacob Consenstein


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