Taken from his recently released album deathkit57 pt. 1, Nottingham producer Kirk Spencer has revealed visuals for "Product" which features Peckham-raised vocalist Aadae. The haunting vocals she delivers feed directly into Kirk Spencer's themes of identity and self-expression, which are further explored in the visuals.

In the video, we see the main character with a drink which washes away his identity and puts him on a path of transformation. The idea of finding yourself is a topic that's more relevant than ever, but it's Kirk Spencer's unique and imaginative way in which he tackles such topics that make him stand out.