KAM-BU is here to offer the UK an alternative sound, one distinct from the rest and certain to keep him from being pigeonholed. Eerie and sinister yet intriguing, "Are You On?" is the latest addition to the MC's increasingly unique catalogue, fusing sounds that border on the psychotropic and enticing corners of the brain you didn't know existed. Unforgiving in his delivery, the rapper establishes his presence with fierce bars and a tone that means business as he reiterates I speak my chest, I have to finesse.

The visuals by The Reids provide an unsettling, David Fincher-esque spectacle in monochrome. "KAM-BU" is centre stage in a disorientating experience, with ghostly apparitions from an unknown character that keep us on our toes and underline KAM-BU's unique essence.