Jorja Smith Comes Through With One Of The Videos Of The Year In "On Your Own"

Jorja Smith Comes Through With One Of The Videos Of The Year In "On Your Own"


September 20, 2018

In what is without a doubt one of the most creative videos of the year, Jorja Smith presents the Rashid Babiker-directed visuals for "On Your Own", taken from her Mercury Music Prize-nominated album Lost & Found.

Speaking about the concept of the video the director said, "Before Jorja even asked me to come up with a concept for "On Your Own", as a thought experiment I was imagining books, the hardback clothbound ones, being retrofitted into interactive photobooks, or video books sometime in the future when print is in the terminal stages of obsolescence.

"The whole thing works as a music video by having a great song firstly, Jorja always makes it easy in that respect, interesting content on the pages (just like a good book), thematic parallels to the lyrics, and choreographed page turns that act as cuts. But then it’s a real jigsaw puzzle piecing everything together!"

As she prepares for a sold out UK tour in October, having already toured America and performed at festivals including the prestigious Coachella, Jorja Smith looks to keep up her momentum and not let anything distract from the music.

Watch the new video below.



Words: Aaron Bishop
Photography: Bella Howard


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