Jme Returns With Another Visual Taste Of 'Grime MC' With Short And Snappy "Issmad"

Jme Returns With Another Visual Taste Of 'Grime MC' With Short And Snappy "Issmad"


April 08, 2020

After "96 Of My Life" gave us the first visual last week from his recent Grime MC album, Jme has returned with another killer video, this time for "Issmad".

On this Lewi B-produced track, the Boy Better Know CEO delves even deeper into his creativity to discuss his independence in the music industry. Jme uses his clinical and grimey flow to make a statement over the hard-hitting instrumental, explaining why he hasn't signed a record deal and the success he's enjoyed because of it. His hallmark, choppy style segments the beat into different parts in a way that's become synonymous with his music over the years.

In the video, we see the veteran rhymer use various props and people to help the listener visualise every bar. Jme never runs out of ideas and his creativity knows no bounds. Press play above.




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