J Hus Heads Into New Pastures With Release Of 'The Ugliest' Clothing Line

J Hus Heads Into New Pastures With Release Of 'The Ugliest' Clothing Line


March 18, 2020

Already a household name, J Hus taken his talents into new realms with the announcement of his new venture: The Ugliest clothing line.

The East Londoner tweeted last December that he would drop a designer clothing line and he's now shown that he's a man of his word with the release of jackets, t-shirts, pyjamas and more in his 'Gorilla Warfare' capsule collection.

The mission statement for the brand states: "They tried and try to force their insecurities onto me / Told me I was UGLY, so I took ugly and turned it in gold," a brilliant summary of the rapper's success story.

This comes as the latest win in an already successful year for J Hus after he secured his first No. 1 album with Big Conspiracy back in January. The brand emphasises individuality and identification, something that Hustla feels passionately about, as he tells us in the accompanying short film.

Watch the short film below and check out the collection here.




Recommended: