Izzie Gibbs means business on his new release, "Raise The Price".

The Northampton MC has been putting on for his city for some time now, earning a rep for his raw, uncut lyrics and fiery delivery—and "Raise The Price" certainly lives up to it. Izzie himself produced the, crafting a hard-hitting grime anthem with the ideal framework for his confrontational flow and abrasive lyrics.

The video speaks to Izzie's take-no-prisoners approach—a one-take shot of the MC spraying into the mic with the light behind him blanketing his face in shadow. A no frills, straightforward treatment, every bit of focus is kept squarely on his bars.

Take in "Raise The Price" below.