HERITAGE: Before "Options" And "OT Bop", NSG Were Delivering Viral Hits Like "Love & Affection" (2015)

HERITAGE: Before "Options" And "OT Bop", NSG Were Delivering Viral Hits Like "Love & Affection" (2015)


July 31, 2020

While most of the world may only have caught onto the NSG wave in 2018 with "Options" and OT Bop", NSG — aka Kruddz, Mxjib, OGD, Dope, Papii Abz and Mojo — had been dropping hits for a good few years before that.

Take their 2015 hit "Love & Affection", for example. Produced by J.O.A.T., it's a bit different from later hits (shaped by in-house producer OGD with the occasional help of his brother JAE5), but the East London crew's instinct for big hooks you can chant at a block party was razor sharp even then.

And if you want to go even deeper, you'll find NSG have hits stretching back through most of the last decade, setting pace for the Afrobeats explosion that was just around the corner.



Photography: Dejah Naya McCombe


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