Giggs Calls On Emeli Sandé, Dave, Jorja Smith & More For New Project 'Now Or Never'

Giggs Calls On Emeli Sandé, Dave, Jorja Smith & More For New Project 'Now Or Never'


November 09, 2020

Following a consistent release schedule that's given us Landlord, WAMP 2 DEM and Big Bad, Giggs is back with surprise new project Now Or Never.

While Now Or Never is authentically British, Giggs still assimilates sounds from across the globe that have no doubt influenced British music. "Everybody Dead", for example, reverberates with dancehall thanks to Jamaican artist Demarco, while "Don't Be Shy" incorporates an element of Afroswing courtesy of Nigerian singer Obongjayar. Later, "Changed Me" switches the direction slightly with an appearance from New Yorker A Boogie Wit Da Hoodie, who counters Giggs' pure crud with a heavy dose of melody.

As for the UK contingent, cult UK rap figures Aystar and Tiny Boost ramp up the energy on "No Back Bone" before we slow down a touch for "I'm Workin", a thought-provoking cut that sees Giggs and Jorja Smith channel their poetic sides on a JONAH-produced instrumental. Then, towards the album's final act, the self-professed Landlord is joined by Dave on fan favourite "Straight Murder". Finally, Now Or Never concludes with a soulful turn thanks to Emeli Sandé's show-stealing contribution to "It's Hard".

Dive in below.



Words: Ian Opolot


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