Fekky has returned with his latest drop, "Keep Going", which features a lush hook from Brit-R&B singer Arielle Haynes to sit alongside his forceful delivery and motivational rhymes.

Having toiled in the game for well over a decade, Fekky knows better than most what it takes to hustle your way into success. Overcoming self-doubt, critics and failures, Big Fekky channels his entrepreneurial spirit and uses it to lace the Levi Bandito production.

The video sees Fekky posted up outside his CC Foundation store, the charity that he has set up to "recognise the barriers present in low-income socio-economic areas… and eradicate them by bringing a change in culture". Directed by Whizz, the visual speaks to the importance of bettering yourself so that you can help better your community, just as the man himself is trying to do.

Take in the video below.