In a commercial sense, Central Cee has the potential to become the biggest to ever do it from the UK. So his 2023 approach of dropping less music is understandable—the world's eyes are on him and the room for error is marginal.

"Entrapreneur" is Cench's first solo drop of 2023, and it's a preview of the next stage in Cench's takeover. Over a drill beat co-produced by Chris Rich, Caleb Bryant and Central Cee himself, the West Londoner draws parallels between his former trap hustle and his current reign in the rap game. It's a likeness that has been pointed out by many before, but Cench does a good job with his take on it.

In years prior Central Cee has flooded the market with songs, dropping release after release to raise his stock. This year, he's released the monster Split Decision EP with Dave, and not much else. As he's now getting recognition from rappers in the States, it will be interesting to see what the future has in store for him.

The video finds Cench clad in Real Madrid's famous white strip, with Jude Bellingham's number 5 on his back. Take in the visual below.