Best known for his piercing grime sound, on new single "Great To Be" we see a slightly different side of Big Zuu. His lyrics are powerful as always, detailing the grind and determination needed to get where he is and dishing out motivational gems along the way. The road to success is never straight and narrow and progress doesn't always mean going forward. Instead, the path is often filled with twists and turns, but fear not: Even the best in life taste defeat, he says, offering words of encouragement to both himself and his listeners.

Directed by Will Ainsworth, we follow Zuu on his long and trying path to the big stage of a grand theatre. Joined by a five-piece string section, "Great To Be" becomes a deeply moving tale of his inspiring success story and the unwavering determination that made it all happen.

Press play below.