Big Dada Recordings Relaunches With Black, Asian And Minority Ethnic Leadership

Big Dada Recordings Relaunches With Black, Asian And Minority Ethnic Leadership

January 25, 2021

Big Dada Recordings, the primarily hip-hop focused arm of Ninja Tune has taken the step to relaunch as a label run exclusively by and for people of colour.

Originally founded in 1997 by Will Ashon (who left the label in 2014), Big Dada has been home to landmark hip-hop releases from both sides of the Atlantic, including classics from the likes of Roots Manuva, Ty, and DJ Shadow, as well as Take Me To Your Leader by MF DOOM under his King Geedorah alias.

Besides relaunching with a new team and a new ethos, Big Dada have also overhauled their website. According to their press statement, the new site now offers a 'Resources' section, which offers music legal advice and links to collecting agencies, distributors and publishers, as well as mental health tools for Black and Asian artists. On top of that, they've also launched a new line of merch created in collaboration with sustainable clothing company Rapanui and finished by London based Black-owned embroiderers.

The announcement was made earlier this afternoon along with the following statement:

"Big Dada is relaunched as a label run by Black, POC & Minority Ethnic people for Black, POC & Minority Ethnic artists*

"A team of like minded individuals working together to form a community that champions, shines a light on, supports & nourishes the music & artists.

"Working to amplify Black and racialised artists voices, Big Dada looks to shift the narrative around this music, bypassing stereotypes to allow and encourage freedom to express oneself for who they are and want to be.

"Big Dada has a long history and heritage which will be built upon whilst deepening its cultural identity by supporting & offering resources to a new generation of artists.

"*for lack of a better term"

Words: James Keith