ATO Unpacks Feelings Of Otherness In Trippy "Cold" Video

ATO Unpacks Feelings Of Otherness In Trippy "Cold" Video


May 25, 2022

ATO has never been one to shy away from expressing his inner truths around identity and the Black-British experience. We saw it on "Monster" and "No Caroline", and now he returns once again to offload some pressing thoughts in his trippy new tune "Cold", delivered with some Eve Mahoney-directed visuals that play around with realism and video game-like scenes.

Stevexcooper is on production duties and pulls from sounds like hip-hop and trap to create a bed of warped effects over an upbeat rhythm. In an attempt to release his pent-up thoughts, ATO's performance brims with high energy, touching on the exclusivity of certain creative spaces within the city and the barriers it can create for artists outside of London.

Speaking on the track's concept he says, "COLD is a stream of consciousness that addresses my everyday vexations. As an outsider from Leeds, I find the industry politics and exclusive nature of the London scene a bit weird. I wanted to express who I am against the backdrop of these frustrations."

"I was working on some other music at the time but was feeling to get a few of these things off my chest, so I hit stevexcooper for something I could rap over… He sent a beat titled 'Reflections' and the energy was perfect. I wrote the verses that night intended for a freestyle and then ended up adding the COLD hook later."




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