Following a year where Black plight has been headline news, including the horrific deaths of George Floyd and Breonna Taylor, Akes and NoLay combine for a timely reminder that there's immense pride in being Black.

United in the unwavering pride in their Blackness, Akes and NoLay are here to instil that same pride in others. Akes sets the scene, landing a catchy, auto-tuned hook that rings out over the moving instrumental from The Hitmonsterz. It's like being Black in this life is a crime, but together we'll shine, the Wolverhampton rapper adds, highlighting the daily battle of being surrounded by racism and championing resilience in the face of societal discrimination. As you might expect, NoLay's as confident as ever, instilling strength in her listeners and encouraging them to love your melanin, love your brown.

At the midway point "Black & Proud" breaks for a poignant, poetic interlude, focusing on words from a wise elder who passionately rings the death knell for systematic racism and imperialism, while also sparing words for those who have sadly perished. Filmmakers Key Creationz and Patch Productions provide the endearing visuals, showing us many generations of Black people and the importance of preserving our culture and our lives.

Tap in to the heartwarming visuals below.