Aberdeen's Ransom FA, who recently earned a new wave of fans when he competed in the first season of Krept & Konan's Rap Game UK, is more hungry than ever. For his new banger, "Run Up", the emcee attacks a lively instrumental produced by Lord Akira with big and bold lyrics, speaking his dream into existence in the process. The video, shot and directed by Sagar Gaut, is Ransom at his best: dominating the stage in front of a rowdy crowd of fellow hustlers, championing them for their consistent grind and their hunger to achieve their goals.

Ransom FA was a strong competitor during his time on the Rap Game UK, becoming many fans' favourite. With creativity and bars like these, you can see why.