Selected by: Ezra Olaoya

Name: Jordy

Where He’s From: Tottenham via Essex

Genre: UK Rap

File Next To: Kadiata, Oscar #Worldpeace, Bawo, DC

When He Started: “In 2009, when Josh from school dissed me and I had to diss him back because people said I was losing. Then I stopped. Then I started again in 2015.”

Sounds Like: “I don’t have a word for my sound. I don’t even know if I have a sound, to be honest; I just try new things every time. I don’t have anyone to compare it to either.”

First Music That Inspired Him: “Ludacris’ ‘Roll Out’. I was, like, 6 years old, but I knew every single word.”

Jordy is one creative who refuses to be pigeonholed. Popularly known as an online personality via the Filthy Fellas podcast, where he shares his hot takes on football, Jordy brings that same passion to the booth with his emphatic delivery and witty punchlines. In the opening track of his acclaimed 2021 project, SMH, he declares, “I got man telling me I’m not serious, but I’m serious,” and if that wasn’t enough to convince you, being touted as one to watch by some of the world’s biggest publications and DJs should tell you that he’s someone worth taking seriously.

Putting rhymes together as young as 8 years old, Jordy—now in his early 20s—didn’t start to release music professionally until 2017, but in a relatively short space of time has shown the hard work that has gone into polishing his craft. The North London-born, Essex-based rapper is as versatile as they come, with influences ranging from Skepta to James Blake. Equipped with a Swiss army knife of flows, some days he’ll hit you with that heavy flow (“Crinkum Crankum”), while on others you’ll be drawn in by his light-and-breezy stylings (“Come My Way” with Vibbar). His wordplay is also second to none, with football bars and double entendres for days. Recognition in the form of collaborations with significant names in the game, such as Kojey Radical (“Rollin My Sheets”), Jme (“Like Dat”), Ghetts (“Spiritual Warfare”) and now Wretch 32 on his latest project, are testament to the fact that Jordy’s workrate is reaping rewards.

With his 2019 track, “A13”, breaking 10 million streams recently, Jordy’s getting the recognition that he deserves. As he reflects on the journey thus far, he tells TRENCH: “I’m proud of everything I’ve done so far. All independent, too! Just myself and a good team of people.” Production on KMT is from two of these good people he considers family, Jojo Mukeza and Daniel Miles, who were also executive producers on SMH, showing that the artist’s team has a chemistry that need not be messed with. KMT is evidence of this as he flows effortlessly on the tracks, demonstrating his different styles. So far, Jordy is two-for-two with his projects—and if he continues at this rate, a hatrick is inevitable.

TRENCH Highlight...

Posted on May 27, 2022