PUMA Suede recently celebrated Jamaican Independence Day and the build-up to Notting Hill Carnival with a panel talk at its flagship London store, exploring Jamaica’s far-reaching influence on sport, music and fashion. Bringing together voices from across these worlds, the conversation highlighted how Jamaican culture continues to shape British identity and creative culture.

The panel was hosted by Felicia Pennant, founder and Editor-in-Chief of SEASON zine, the London-based football, fashion and culture platform she launched to champion female fans and marginalised communities. Pennant’s own connection to Jamaica is personal: she is half-Jamaican and frequently explores Caribbean identity, football and fashion through her work. DJ AG represented music and contemporary London culture. Known for his energetic street DJ sets and commitment to showcasing grassroots artists, he has become a major figure in London’s open-format DJ scene. His presence connects Jamaica’s musical legacy with the sounds and community culture of modern Britain.

Fashion designer Bianca Saunders brought the perspective of Jamaican-British identity through fashion. Born and based in London, Saunders founded her eponymous menswear label in 2017, using her Caribbean roots to explore masculinity, identity and cultural memory. Her work has directly engaged with Jamaica, including a collection inspired by the island and a 2025 PUMA collaboration celebrating Jamaican heritage. Completing the discussion was Shiv Wilson, a former footballer turned content creator, who brought her own perspective on sport, culture and identity to the conversation. With her Jamaican heritage informing her connection to the culture, Wilson offered insight into the role of sport and social media in keeping those connections alive across generations.

Together, the panellists offered different perspectives on Jamaica’s influence across generations, from music and sport to style, identity and the energy surrounding Carnival. Here’s what went down, in pictures…