There are so many facets to UK rap in 2020 and all of them are thriving. That is in no small down to the innovators, outliers and risk-takers — people like Newport’s Lemfreck, a rapper working independently with a vision that’s truly his own. Today, Lemfreck presents the self-produced, self-directed visuals for his new single “U Gd?”, a rallying response to anyone who might’ve overlooked Wales in the rap game. His sound, he tells us, was first sculpted in the church where his father was a pastor, driven forward by the absence of Welsh rappers in the scene. Moving and abstract in equal measure, the adventurous new video takes us on a tour of his hometown, illustrating each line shot by shot. Backed by an earworm guitar lick and a driving rhythm, Lemfreck leaves us with no doubt whatsoever that Wales has something to say.