Set Aside Some Time To Take In The Surreal Magic Of Bipolar Sunshine's "Easy To Do" Video

Set Aside Some Time To Take In The Surreal Magic Of Bipolar Sunshine's "Easy To Do" Video


March 06, 2018

Few musicians in the history of ever have managed to balance pop sensibilities and wild experimentation quite like Manchester's Bipolar Sunshine, aka Adio Marchant. 

His carefully chosen collaborations run the full length of the electronic spectrum, from chart dominator DJ Snake right through to sonic sci-fi auteur GAIKA. The video for his latest track "Easy To Do" might just be the purest example of this; backing a catchy yet sensitively created R&B song with a set of visuals from director Matilda Finn that are as disturbing as they are beautiful.

The accompanying video "eludes to a feeling of release and freedom" Marchant says, while nailing the "direction and sentiment that I've been trying to capture for some time. I wanted the audience to feel like they're watching a movie. Some Johnny Depp and Penelope Cruz in the movie Blow kinda feels.

"The director Matilda Finn is someone I've wanted to work with for a while. Her cinematography is powerful and on point, and she got my vision. It's exciting times for me visually, and I can't wait to show more that I've been working on."

"Easy To Do" is taken from Bipolar Sunshine's  Imaginarium project, which is due later this year.



Words: James Keith
Photography: Lily Bertrand-Webb


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